This ingenious treatment transforms your hair by using organic sources of Keratin. The process penetrates the hair follicle, repairing the inner cortex, and coats outer layers, smoothing the cuticle.
The amazing result leaves your hair beautifully shiny, strengthened, smooth and manageable. Unlike chemical straightening, a Brazilian Blowdry is certainly not a treatment that restructures the hair. It’s more of a replenishing treatment that reconditions the hair while protecting the cuticle
from the harsh effects of what your hair may go through every day, such as shampooing with sulphate-added products and exposure to heat (straightening irons).
The Brazilian Blowdry treatments we use are the latest versions which are guaranteed formaldehyde free! So you are able to wash your hair the same day, enabling you to resume your normal hair routine.
This amazing in-salon treatment nourishes cuticles, replenishes natural proteins, and revitalises your hair from the inside.
BOOK YOUR FREE CONSULTATION
prices start from £170
The pre-treatment cleansing shampoo opens the outer cuticle of the hair shaft.
The keratin treatment is then applied to dry hair, this is allowed to absorb into the inner cortex of the hair shaft acting almost like a filler, plumping the hair with all the keratin and nutrients. This is allowed to soak in for up to 30 minutes. The excess is then dried into the hair.
When the hair is dry, straightening irons are then used to smooth the outer cuticle and lock the treatment into the hair shaft.
We offer complimentary Keratin shampoos & conditioners with all of our Brazilian treatments.
Use sulphate free products, most importantly shampoo. Sulphate (salt) has an exfoliating effect on the hair, so if you use a shampoo with salt or swim in the sea (salty water) the treatment will erode from the cuticle (outside shaft) of the hair, thus shortening the life span of the treatment. We recommend Inoar & Siebella professional products which you can purchase in our Chelsea salon. They have added keratin to reinforce the proteins in your treatment so it lasts as long as possible. We offer complimentary Siebella shampoo and conditioning with all of our keratin treatments.
You are a perfect candidate for a Brazilian keratin treatment, a revolutionary new service for anyone wanting to tame flyaway, damaged or frizzy hair. After trying out numerous different types in salon, we have come to love JV Smoothing Treatment. It is an organic, intensive conditioning service that smooths and nourishes the outside of the hair fibre with natural keratin protein and argan oil. The frizz is tamed and the hair is left sleeker with a beautiful shine. It’s like having a professional blowdry that lasts up to 3 months!
By the sounds of it your problem more lies with your routine rather than your choice of products. Number 1 rule: do not have your water too hot and after your last shampoo turn the water down to as cool as you can handle it. This will soothe and close down the pores of your scalp. Also if you are washing your hair every day you don’t need to do two shampoos every time. Too much stimulation of the scalp through over washing or vigorous rubbing will kick start your sebaceous glands and cause excess oil. Finally, change your conditioner to a spray on rather than a cream formulation and never put conditioner on the root area which is naturally looked after by the scalp.
There are some great products on the market these days for fine hair. Kerastase’s Volumative range helps to reinforce the hair fibre so it is stronger and has more vitality. Also, twice a year you can do a 6 week intensive home programme for thinning hair. Kerastase’s Aminexil GL M is clinically proven to make hair thicker, reactivating the short hairs and lifting the hair follicle blockages to cease further hair loss. Lastly, if your hair is a lighter shade you could try colouring it darker as it will give the illusion of being denser and thicker and the colour itself will give the hair extra lift, especially at the root area.
Yes it is, but don’t be alarmed. Firstly, the rise in oestrogen when you are pregnant causes hair to remain in the growing phase and stimulates growth. So, while you are pregnant you can expect your hair to be full and luxurious! The most common period of hair loss occurs approximately three months after delivery. This is when the hormones return to normal levels, allowing the hair to fall out and return to the normal cycle. The normal hair loss that was delayed during pregnancy may fall out all at once. This is not uncommon, affecting somewhere between 40 to 50% of women. There are a number of steps you can take to help. Eat a diet high in fruits and vegetables, which contain flavonoids and antioxidants that may provide protection for the hair follicles and encourage hair growth. Consult with your health care provider to ensure a proper balance of hormones and supplements such as vitamin C, E, B complex and Zinc. Use shampoos and conditioners that contain biotin and silica and generally take a gentle approach to you hair: to help prevent breakage avoid tight braids, cornrows or using fine tooth combs and, lastly, turn down your hairdryer to a cool heat.